Brand Manager at Perfetti Van Melle

 Details:

• Manage the marketing planning cycle and ensure the availability of the brand-based on specifications
• Create packaging brief for respective brands based on agreed design and manage creative process with selection
• Constantly liaise with Manufacturing and R&D to ensure product quality and packaging specifications meet the customers’ expectations.
• Design, develop and execute Promotion and Advertising strategies to promote awareness levels and achieve brand equity and brand image
• Constantly monitoring competition, consumer behaviour and market trends through Market Research activities and take appropriate actions based on feedback
• Implementing marketing activities related to the Brand within the agreed Quantity/Quality/Cost/Time parameters
• Ensure marketing initiatives are field-driven and consumer-focused by maintaining smooth interactions with Regional sales operations
• Establish and manage excellent relationship with the Advertising agencies managing PVM Nigeria brands to ensure its optimum utilization
• Manage respective Brand Budgets and documentation, and keep constant alignment with the finance team on records.