CRM and Communications Manager at Farmcrowdy

The Role

• Farmcrowdy is looking for a CRM (Customer Relationship Management) & Communications Manager that will be responsible for managing both the CRM Unit and also Communications for and on behalf of the company.

Responsibilities
CRM Duties:

• Planning and delivering Farmcrowdy’s CRM strategies in order to improve the Customer Service Experience, Create Engaged customers and facilitate organic growth of our Customer Database.
• Defining and Deciding on the CRM platform structure and architecture ensuring it works seamlessly for Farmcrowdy’s customer life-cycle and beyond
• Ensuring the Customer database is segmented and effectively targeted for both Customer Engagement and Marketing Campaigns
• Customer Journey Mapping analysing touch points with the organisation and maximising Farmcrowdy’s Marketing opportunities.
• Overseeing direct communications with customers through all the CRM communication channels
• Develop and maintain Effective Quality Control measures for the unit
• Take Ownership of Customers’ issues and follow problems through to resolution
• Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisation

Communications Duties:

• Developing an integrated communications strategy for Farmcrowdy; incorporating Online Communications and working in tandem with the Digital Marketing Team
• Developing and Implementing communications plans to increase brand awareness and recognition for the organisation.
• Developing Content for Farmcrowdy External & Internal Communications
• Representing Farmcrowdy, along with Digital Marketing Team at External Media Events, Exhibitions, Seminar Conferences & Workshops

Qualifications

• A Bachelor’s degree in Marketing, Information Technology, Public Relations, Economics, Agric Technology or any relevant discipline
• A Masters’ degree would also be an advantage

Skills & Abilities:

• Previous experience as Communications Manager and or a CRM Manager; or having occupied a leadership role in a CRM Team/Communications Team with multiple communication channels in customer interactions
• Communication Skills: Being a highly interactive position, the candidate must be ‘highly articulate’, with flawless communication skills (both verbal and written) that will ensure effective conveyance of information.
• Technical Skills: Must be proficient in CRM Analytical systems & MS Office software for creating visually engaging reports and presentations
• Must have excellent understanding of CRM principles in a B2B and B2C environment
• Interpersonal Skills: Must be customer-service oriented
• People Skills: Must have the ability to create strong, meaningful, and long-lasting relationships. Must be likeable and easily relatable in order to facilitate cross-functional interactions.