Digital Marketer at Ellae Creative

Responsibilities

• The Digital Marketing officer is responsible for all aspects of the company’s brand initiatives across digital media platforms.
• Creating, executing and controlling integrated digital marketing initiatives.
• Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team.
• Develop and execute local digital marketing ideas in close collaboration respective Specialist
• The above list is not exhaustive of all duties responsible for and all other jobs none specified in the description

Key Accountabilities

• Develops and delivers a well-rounded digital marketing plan for key brand properties
• Develops and implements great stand-alone digital ideas that engage consumers with the product/brand on different digital platforms
• Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team
• Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
• Plans executes and analyses all digital marketing activities on the local market
• Creates and/or adapts concepts
• Briefs digital agencies
• Develops a cross-marketing plan
• Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager
• Monitors effectiveness and results
• Reports to stakeholders on projects, planning, and results

Job Requirements

• Minimum of a first degree or its equivalent in Business Administration, Public Administration or a closely allied discipline with 2-4 years of working experience as Digital Marketer/ Public Relations Staff in a Media, advertising, PR or branding Company
• University degree in Marketing, Communications, Computer Engineering and/or a related discipline
• Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
• Excellent understanding of paid/earned/owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital
• Excellent know-how of brand marketing, digital campaigns across
• Excellent organizational and project planning/management skills coupled with the ability to work in a self-directed manner
• Experience in campaign reporting

Skills:

• Ability to work and build relationships with a range of partners, stakeholders, and external contractors
• Ability to influence and advise wider team
• Highly efficient and effective project management and organizational skills
• Fluent in written and spoken English