Brand Communication Executive at Greensprings School

Details:

The Brand Communication Executive will report to the Head of Corporate Strategy. She will join the team and will be responsible for providing media insights and foresights that will be used to create a strategic foundation to achieve the following objectives:-

• Increase in student population
• Increase of international students
• Increase in boarding population
• Achieve ranking as one of the top 5 schools in Africa and put the school on “top of mind” across Africa.

Job description

• Plan and execute all website, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Plan and execute marketing campaigns for admissions and entrance examination
• Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
• Offline review of target market segments and activities within the organisation for PR worthy events
• Measuring and reporting on the performance of all digital marketing campaigns
• Design, build and maintain the school’s social media presence
• Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Website audit, review and regular updates
• Generation of content and clever writing for the school’s blog
• Explore partnership opportunities that can lead to increase in top of mind awareness and also generate leads for follow-up
• Create and adopt a system to engage and track leads generated from acquisition channels
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Develop strategic relationships with agencies and other vendor partners
• Evaluate emerging technologies and provide recommendations where necessary
• Engage in physical sales calls to feeder schools and targeted high profile housing estates

 Requirements

• BSc. degree in marketing or a related social science field
• Proven working experience in digital marketing
• Proven working experience in relationship management
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• This person must be organized, resourceful, creative, and have strong interpersonal skills.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• The candidate should have a strong grasp of current marketing tools and strategies
• Must be able to lead integrated digital marketing campaigns from concept to execution

Essential Values, Behaviors and Attitudes

 All staff members are expected to actively promote and demonstrate the five core values of the school:

• Child centeredness
• Respect
• Integrity
• Excellence
• Service
• The school expects all staff members to uphold themselves in a manner that inspires and encourages outstanding behavior within the student body.
• The school reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of the school.
• In some circumstances, the job holder may be required to undertake other duties and responsibilities of a similar post in order to support workload peaks and skill shortages to ensure priorities are met.