Head, Marketing and Public Relation at DCSL Corporate Services Limited

Key Responsibilities
Strategic:

• Lead the execution of tasks associated with the achievement of the business goals
• Strong focus on the economics and profitability of production or the services rendered
• Employ and deploy projects within budget and deadlines
• Ensures all Tasks related to Specializations and Functions are duely, regularly and comprehensively completed
• Recommend for effective Project Management suitable standards and policies that will help to improve areas of expertise and the organization’s operations at large
• Ensures compliance to all laid down policies of the company identifying where amendments and provisions are needed for enhancements

Operational:

• Establish a presence of the reputation of the company in the mind of the Public, entrenching the values of the company through Public for a using adequate media platforms to execute this
• To achieve these Public Relations activities, ensure the following are done:
  • Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email
  • Researching, writing and distributing press releases to targeted media
  • Collating and analysing media coverage and writing and editing in-house magazines, case studies, speeches, articles and annual reports
  • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
  • Organising events including press conferences, exhibitions, open days and press tours;
  • Maintaining and updating information on the organisation's website
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
• Provides short-and long term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
• Influences present and future products by determining and evaluating current and future market trends
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
• Contributes to team effort by accomplishing related results as needed.
• Identify main client groups and audiences and determine the best way to communicate publicity information to them
• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
• Maintains research database by identifying and assembling marketing information, answering questions and requests
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Obtains market share by developing marketing plans and programs for each product; directing promotional support
• Maintains relations with customers by organizing and developing specific customer relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
• Formulate policies and procedures related to public information programs, working with public relations executives
• Respond to requests for information about company activities or status
• Observe and report on social, economic and political trends that might affect the organization
• Identify main client groups and audiences and determine the best way to communicate publicity information to them
• Formulate policies and procedures related to public information programs, working with public relations executives
• Respond to requests for information about company activities or status
• Observe and report on social, economic and political trends that might affect the organization
• Contributes to marketing effectiveness by identifying short-term and long range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
• Obtains market share by developing marketing plans and programs for each product; directing promotional support
• Maintains relations with customers by organizing and developing specific customer relations programs; determining company presence at conventions, annual meetings, trade associations,and seminars
• Provides short-and longterm market forecasts and reports by directing market research collection, analysis, and interpretation of market data
• Influences present and future products by determining and evaluating current and future market trends
• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
• Maintains research database by identifying and assembling marketing information, answering questions and requests
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
• Contributes to team effort by accomplishing related results as needed

Reporting and Analysis:

• Develop and Review commercial reports and present to the Management Team and Managing Director and when requested by the Board the following reports but not limited to:
  • Growth Against Market/Industry
  • Industry Operating Percentile
• Review and monitor business operating reports, ensuring effectiveness as to analyze the following:
  • Client
  • Type Tenders Trend
  • Risk Survey Report

Skills, Competencies and Requirements
General Requirements:

• Ability to handle multiple projects simultaneously in a fast-paced and dynamic environment
• Strong business acumen
• Highly articulate, confident and persuasive team-builder
• Strong customer focus, Experience in recognition of customer needs and how to deliver an effective customer experience
• Attention to detail, planning, organization, and daily delivery b.

Functional Skills and Competencies:

• Knowledge of contracting, negotiating, and change management
• Knowledgeable in contractual matters and formulating correspondence
• Knowledge of construction and contract law
• Able to publicise the reputation and strength of the company to the publicity advantage of the company ensuring it impacts positively in the company’s revenue
• Understand the provisions of the standard forms of contract and sub contract commonly used in the Engineering industry
• The ability to apply understanding of the company & industry to improve effectiveness & profitability

Qualification and Experience

• B.Sc/HND in Public, Marketing and/or Engineering
• Minimum of 5 years of Public Relations experience with large project experience in Construction, Oil and Power Industries
• Must have reputable professional certification in related function and industry