Job Vacancies at a Leading Consulting Firm

About Company: A leading Health Management Organisation with operations across Nigeria

Job Description

• Reporting to the CEO, the Marketing Manager will oversee all aspects of marketing to support the Company and its growth objectives. He/she will be responsible for Brand management, Public relations, internal and external communications and community outreach.
• The Marketing Manager will be hands-on and responsible for all aspects of marketing functions necessary to achieve the Company’s growth, profit and brand visibility goals. He/She will ensure a consistent marketing message and positioning consistent with the corporate direction.
• As a member of the Company leadership team, the MM will be a collaborative team player who actively manages and participates in the development and execution of the strategic goals, objectives and plans of the organization. The Marketing Manager will have a proven track record of in the setting and attainment of quantifiable marketing goals.

Key Functions/Responsibilities:

Strategy:

• Supported by the CEO,  prepare and manage overall Marketing strategy & yearly plan
• Manage roadmap to execute on strategy, utilizing internal and external resources
• Analyze market/competitive landscape for Corporate, federal and state government opportunities and recommend strategic options to maximize growth and value

Marketing:

• Working with Agencies (Internal and external) oversee the development and implementation of all aspects of all marketing programs; including advertising, PR, social media, website, and community presence
• Ensure a professional and compelling web site which engages visitors and converts them to leads
• Ensure consistent communication across  the Sales, Client Service, Provider Services and NHIS functions  to ensure alignment of messaging, accountability on results and visibility on ROI on marketing investment
• Ensure consistent internal and external communications that are aligned with strategy
• Ensure proper representation at industry and trade events

Public Relations & Brand:

• Ensure consistent corporate and product branding and image
• Ensure company’s message is articulated and communicated  across channels and to targeted audiences to achieve business objectives
• Manage PR efforts and in conjunction with Sales, Client Service & Provider services, develop and execute events to raise awareness with prospects , engage with Providers and other partners; achieving competitive differentiation and building brand loyalty.

Qualifications:
Education Required:

• Bachelor’s degree in Marketing, Business Administration or related field required.
• MBA or relevant graduate degree preferred

Experience Required:

• Eight or more years of progressively responsible Marketing, Brand Management and communications management experience in an FMCG, telecoms or other consumer focused environment.
• Has a broad range of functional marketing experience supporting a multi-product, multi-region business with a national footprint
• Experience in launch of consumer brands to the Nigerian (nationwide) market and in the design and implementation  of nationwide marketing activities to grow brand awareness,  develop and support sales channels,
• Demonstrated ability to successfully develop and implement marketing programs , and organize, manage and motivate internal and external resources to flawless delivery
• Exceptional day-to-day project and task management leading to achievement of measurable Quarterly goals and objectives
• Demonstrated ability to successfully plan, organize and manage marketing events and projects

Competencies, Skills, and Attributes:

• Strong oral and written communication skills; with multiple audiences
• Detail oriented, excellent proof reading and editing skills
• A strategist and a tactician that can roll up their sleeves and execute
• Ability to effortlessly develop relationships with both internal and external teams
• An innovator of new ideas, ventures and progressive initiatives
• Strong business acumen
• Ability to develop, manage and grow a world class and sophisticated marketing team