Digital Marketing Manager at Kobo360

Experience: Experienced
Job Description

• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing. Developing incentives for existing customers to foster loyalty
• Using incentives to increase referrals
• General strategy for hacking growth of the company