Digital Media Manager at Airtel

Job Description

• This role is focused on media planning, buying, optimization and performance analysis across all digital platforms.
• The holder will be responsible for the day to day management and development of owned digital assets, managing our always-on digital campaigns, ensuring best in class digital creative and digital media within our brand campaign.
• She/He will also be responsible for identifying and providing leveraging opportunities for brand sponsorship assets.

Duties and Responsibilities
1.) Agency Management:

• Manage the agency and assess their input to media planning by ensuring that the following elements are comprehensively considered in media plans:
  • Manage the digital creative & media agencies and ensure delivery of campaign materials in line with brand strategy
  • Ads - Develop and evolve optimization targeting/bidding strategy across campaigns, adgroups, and keywords to maximize ROI on a daily basis
  • SEO/SEM - Implement a robust strategy to improve rankings, drive traffic, conversions, and increase awareness for our website
  • Website Management
  • Manage agency to deploy tools to support campaign measurement and other relevant metrics
  • Manage developer to design and implement design changes to improve UX on Airtel website

2.) Digital Assets & Social Media Management:

• Manage day to day performance and optimization of the Airtel website
• Build brand website portfolio to deliver optimally - Implement SEO/SEM
• Manage content accuracy, relevance and enforce governance on Airtel domain websites and social channels
• Conduct periodic social listening across all areas of the brand product and services
• Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers
• Analyze and report on campaign performance on a day to day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
• Analyze Social Media statistics: likes, impression, reach to generate insights from site metrics and implementing same to improve site performance
• Manage creation of monthly content calendars for the brand
• Responsible for metrics and delivering monthly reports and measuring ROI

3.) Digital Media Strategy & Plan Implementation:

• Work with senior manager and agencies to produce impactful and cost-effective digital media plans.
• Work closely with traditional media team to develop comprehensive and integrated campaigns.
• Develop test and learn scenarios to continue to innovate media opportunities across digital platforms.
• Manage budgets and timelines for digital media programs.
• Prepare budget forecasts for future releases digital media spends.
• Monitor and analyze key media buy metrics (CPM, CPC, etc.), quality, and campaign performance.
• Drive conversion and optimize user funnels
• Establish post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans.
• Seek and evaluate new media opportunities
• Monitor, analyze and report competitive digital marketing and media campaigns

4.) Sponsorship, Smart Icons & Brand Activation:

• Support in defining strategy and approach to sponsorship for the entire Airtel Nigeria business inclusive of regional strategies
• Execute the strategy guidelines and Provide governance and support to the regions for events and sponsorship priorities per region
• Drive business discussions and coordinate business case articulation in conjunction with the support functions for identified sponsorship platforms
• Manage Leveraging of smart Icons – use of ambassador to drive brand engagement and affinity
• Monitor and evaluate the outcome of sponsorship and event platforms executed and provide strategy recommendation on the way forward.
• Keep accurate documentation of evaluation reports and ensure leverage in subsequent event/sponsorship planning
• Manage Airtel owned and sponsored brand assets

5.) Customer Management:

• Internal Customers:
  • Product Team - product development, campaign launch, reporting
  • Finance (Follow-up on payment to media agency, etc)
  • Supply Chain Management (for purchase orders issuance, Media negotiations)
  • Legal (Service agreements preparation)
  • Regional Offices (Campaign launch, monitoring, amplification of field activations and sponsorships)
  • CSD & Enterprise - Customer rewards and engagement
• External Customers:
  • Digital Creative & Buying Agencies (for digital media plans and strategy, Campaigns control and reconciliation)
  • Brand Partners (Innovation and campaign development - FB, Google, Twitter, Eskimi etc)
  • Creative Agency - Development of creative and delivery to media planning and buying agency Marketing Departments

6.) Others:

• Support to manage the advertising agencies and ensure superlative output and turnaround time on all projects
• Ensure regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies
• Support to conduct bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders

Educational Qualification

• A BS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign (Not less than 5 years)
• Understanding of use of media channels, content creation and role of multi-channel mix
• Experience with A/B and multivariate experiments
• Good interpersonal and relationship building skills
• Master’s in Business Administration would be preferred additional qualification dependent on experience

Relevant Skill and Experience:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools
• Knowledge of Social Media Analytical tools and techniques.
• Numerate & Strong proficiency in MS Excel and Powerpoint
• Understanding of various disciplines within the marketing mix
• High leadership & influencing skills
• Ability to constructively challenge the status quo
• A collaborative working style
• Agency management skills
• Project Management skills

Other Requirements (Behavioural etc.):

• Result orientation
• Ability to travel in the course of work requirements