Sales Manager at JCDecaux Group

Overview

• The primary role of the Sales Manager is to maximize Advertising Spend (Adspend) with JCDecaux driven out of the Advertising Agencies and direct clients in Nigeria.
• To increase OOH Share of Adspend versus All Media within Nigeria and to ensure that JCDecaux is the primary beneficiary of such Adspend.

Key Area of Responsibilities

• Maximise Advertising Spend driven out of the Ad Agencies with JCDecaux
• Maximise Advertising Spend driven out of Direct Clients, with JCDecaux
• Meet /exceed sales target for the division:
  • Compilation and delivery of sales strategy
  • Proactively drive volumes with Key agencies and monitor /act on AVR deals
• Work with Sales and Marketing Heads to drive overall Sales revenue targets and key business objectives
• Develop, nurture client relationships beyond with in the Advertising Agency Community including but not limited to Full Service, Specialised, BTL, Digital and Creative Agencies, as well as Clients direct.

Duties

• Manage, Motivate and Grow Account executives and support staff within the division
• Act as an ambassador and role model for JCDecaux
• Identifying and reporting on business opportunities in target markets
• Accurately report on revenue forecasts - Act on shortfall against budget with strategic solutions
• Taking responsibility for unprofitable sites as well as Asset Utilization
• Increasing market share in existing markets and maximize new business development opportunities
• Work with the production and flighting management to deliver 360 degree solutions for clients
• Support the Financial Manager to maintain debtors days 
• Manage Rate Negotiation
• Deliver presentations at all levels
• Provide direction to your department
• Address internal/external marketing and PR initiatives as required
• Present to and consult with senior management on business trends with a view to grow market share
• Identify opportunities for campaigns that will lead to an increase in sales
• Lead briefing and strategy liaison, creative development, client presentations and liaison, as well as production.

Relationship Management:

• Develop relationships internally and externally with the key stakeholders.
• Assisting the Sales and Marketing Heads to identify opportunities for maximising Adspend.
• To attend regular team meetings and action issues raised by acting upon minutes taken.
• Utilise Bee to share best practice and case studies
• Respond quickly to any enquiry from other subsidiaries
• Deliver quarterly KPI’s for direct reports.

Finance:

• Apply responsible administration to Media Contract approval process
• Meet Forecast and Management report deadlines.
• Attention to detail, appreciate cost control and budgets.

Skills and Qualifications
Essential:

• Sales and Marketing degree
• Business Negotiation and Presentation Skills
• Good business acumen
• Good management skills
• Sound knowledge on HR and Labour laws and processes
• Sound knowledge on international Media and Creative trends
• Fully conversant with Microsoft Office.

Process Agreeable:

• Understand the value of process & how it benefits all.

Person Specifications

• Professional and strong communicator - both written and spoken; good presentation skills
• A flexible approach as extensive travel required.
• Innovative and self-motivated; good time-management
• Thought leadership skills
• A clean current full driving licence.