Brand / Marketing Executive at E'sorae Luxury

Responsibilities
The successful candidate will have the following responsibilities:

• Undertake the day-to-day and medium term strategic marketing of our bedding brand in order to achieve growth, profit and marketing objectives, within a 12 months planning schedule.
• Develop short and medium term marketing plans by thoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalize on potential opportunities.

Manage the marketing mix by:

• Initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan, within the framework of the Marketing Way Programme.

Exercise control over the marketing process by:

• Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
• Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
• Managing and co-ordinating cross-functional activities required to launch new product.
• Monitor sales performance and collaborate with Sales Management in developing plans that will ensure brand performance in line with agreed budgets.
• Co-ordinate the day-to-day activities required to effectively execute agreed advertising or promotional activity.

Requirements
Basic qualifications:

• A Degree as well as 1-2 years Brand Management experience
• Sound strategic marketing skills required as well as good general business and financial acumen
• Strong inter-personal and communication skills.