Marketing Executive at Ascentech Services Limited

Details:
Qualification: M.BA in Business Admin/Marketing

Experience: 8 years’ Experience in marketing in an FMCG, Service /telecom Companies

Sex: Any[/b]
Age: 30-45 years

Requirement:

• Relevant Functional Skills & Expertise.
• Problem Solving.
• Interpersonal Skills and Man Management.
• Process & Procedure Implementation Skills.
• Good Communication & Presentation Skills.
• Team Spirit.
• Stress management
• Process & procedure implementation skills
• Good experience of implementing ATL, BTL & Market Research 
• Computer literacy and IT Skills.
• Good experience of executing BTL initiatives (consumer & market activation, event, POS procurement, OOH), PR, digital initiatives across diverse geographies.

Job Specification:

• Responsibility of all the BTL & digital activations planning & execution including leading & implement, process control people management, cross-function support and coordination, etc.
• Includes coordination with external agency& vendor handing.
• Executing the Marketing Plans for assigned brands 
• Breaking down the annual & quarterly activations (BTL&TTL) plans/initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
• Responsible for market activation programs, with robust control & tracking mechanism along metrics to measure effectiveness of the program.
• Ownership & responsible for excellence in BTL & TTL initiative as per marketing plans 
• Liaise & Coordinate with internal & external partners to deliver successful marketing initiatives across platforms & geographies.
• Execute Digital & Social Media initiatives
• Generate various marketing reports (Nielsen/Media/Sales...) at regular intervals.
• Any other job which may be assigned by the management from time to time.
• Responsible of planning, developing and implement PR strategies.

Key Words:  
marketing, POS procurement, BTL, consumer activation, market activation, events  PR, Digital Marketing, experimental Marketing , Research, Advertising out of home (ooH)