Social Media Executive at Concise News

Social Media:

• Updates Facebook and Twitter Accounts.
• Responds to posts or comments to bring value to user’s interactions with the company.
• Posts updates, news and announcements in a timely manner using appropriate content.
• Performs research to find articles, stories, resources, or other content that is relevant to our customer base and posts it to our Facebook and Twitter page in a manner that invites conversation and interaction.
• Updates Facebook and Twitter accounts with current and relevant photos, video, or other content of the company activities and events.
• Grows the company online social networks by increasing fan base and interactions.
• Completes other social media projects as assigned.

Uses Google Analytics to assess trends and activity on the company`s website.

• Uses Facebook Insights to assess trends and activity on the company`s Facebookpage.
• Uses Twitter Analytics to assess trends and activity on the company`s Twitter page.
• Reviews data on the performance of social media platforms and adjusts plans or strategies to optimize reach.

• Create shareable content appropiate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
• Drive consistent, relevant traffic and leads from our social network presence.

 Qualifications

• A Degree or equivalent work experience
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Familiarity and facility with mainstream social media platforms, including but not limited to Facebook, Twitter, Nairaland, Bella Naija, Instagram, Google+ and LinkedIn.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Most important needed skills include Adobe Creative Suite, graphic designing packages,  demand generation, inbound marketing, and blogging.
• Details oriented with strong written and verbal communication skills.