Social Media Manager at Kilimall

Role Summary

• The Social Media Manager is responsible for developing the social media strategy for the business, implementing the social media strategy and monitoring for effectiveness.

Duties and Responsibilities

• Social media strategy
• Create the social media strategy
• Create budgets for social media activities
• Plan social media campaigns
• Work with internal stakeholders
• Manage change and adopt social media into the corporate culture
• Work with other marketing units to integrate different activities

Social Media Implementation:

• Manage social media campaigns and day to day activities
• Manage presence in social networking sites
• Brand advocacy
• Community outreach
• Manage a blogger outreach program
• Build a brand ambassador network
• Post and comment on relevant blogs
• Seed content into social networks
• Write editorial content
• Create and upload videos
• Engage in conversations and answer questions
• Create and maintain a social media editorial calendar and posting schedule

Social Media Monitoring:

• Develop benchmark metrics to measure the results of social media programs
• Analyse and evaluate social media campaigns and strategies
• Report on effectiveness of campaigns
• Monitor trends in social media
• Monitor the activities of main competitors in social media
• Monitor social space for brand and related topics and conversations
• Understand how the social media impacts search traffic

Qualification and Requirements

• SEO knowledge
• Social media expertise
• Customer service skills
• Knowledge and use of social media management tools
• Ability to convey ideas in a clear and precise way
• Copywriting skills
• Visual intelligence
• General knowledge of design
• OND, HND, BSc can apply
• Graduates must have completed NYSC
• Must have experience as a social media expert