Brand Manager at Promasidor

Job description

Reference Number BM122016

Key Responsibilities

• Brand plans:  Develop marketing activities for brands/products, particularly below-the-line programmes. Ensure the proper and effective field execution of approved marketing activities. Develop and plan regular sampling programmes as appropriate for brands/products. Work closely with the Trade/Customer Marketing unit within the Sales function on the development, implementation and evaluation of trade promotions. Evaluate all core/major activities and ensure learnings are captured for future brand planning.
• Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for assigned brands/products. Provide market information with which to report on the performance of assigned brands/products.
• Competitor monitoring: Track competitor activities and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.
• Budget: Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.
• Results:  Plan below-the-line activities for assigned brands/products and evaluate performance against activity objectives.
• Financial scope:  Responsible for managing marketing expenditure allocated to assigned brands/products.

Job Requirements

• Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
• 3-5 years’ cognate work experience, preferably FMCG, of which at least 2 must be in the Marketing function with Brand Management Experience.

Key Competency and Skills Requirements

• Understands the role of the different elements of the marketing mix
• Preparation of annual marketing/activity plans
• Development and execution of consumer and trade promotions and POS material
• Third-party supplier management
• Managing budgets and expenditure
• Working in teams
• Understanding of research techniques
• Microsoft Office suite – Word, Excel and PowerPoint
• Good communication and interpersonal skills