Senior Brand Manager at Kimberly-Clark

Main Responsibilities

• Provides input into the brand strategy review (situational analysis).
• Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.
• Responsible for managing:
•  Integrated Marketing Plan (IMP) & resulting commercial programmes
• New product introduction (NPI)
• Develops appropriate consumer & shopper insight  and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
• Manages the research process where appropriate.
• Delivers agreed brand, channel targets and profitability.
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
• Develop & updates generic planograms and looks of success aligned to brand strategy.
• Ensures communication to all relevant stakeholders during projects.
• Manages day to day interactions with agencies and assists with evaluation.
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
• Effective management of A&P budget.
• SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.

Minimum Requirements

• Bachelor degree
• 7 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales,
• Finance & Category management.
• Proven track record of delivering business results.