Head, Marketing at IBFCAlliance Limited

JOB SUMMARY
The role will be responsible for conducting market research, identifying new business opportunities, developing & implementing marketing strategy and relationship management of HNIs. In addition, the role will oversee the marketing department and be responsible for employees within the department.
RESPONSIBILITIES

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Accomplish the marketing department objectives by assigning, scheduling, coaching, counseling employees in the department
• Communicating job expectations, planning, monitoring, appraising, reviewing job contributions and enforcing policies and procedures in the department
• Achieve marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews
• Improve customer-service standards and resolving problems on time
• Gather and analyze customer insight
• Identify marketing opportunities by identifying customer’s requirements, competitor's strengths and weaknesses
• Sustain rapport with key accounts and relationships by making periodic visits, exploring specific needs and anticipating new opportunities

REQUIRED SKILLS

• Understands banking business
• Demonstrated managing abilities
• Strong relationship marketing
• Highly intelligent and creative
• Business oriented
• Proven ability to develop a marketing plan that aligns with different audience segments
• An above average understanding of the financial services industry in Nigeria

QUALIFICATIONS 
Education / Experience

• Bachelor’s Degree or an equivalent
• At least ten (10) years of experience in marketing/relationship management roles connected to demand generation with demonstrated results
• Organized team leader who operates with a high degree of independence, demonstrating attention to detail and ability to multitask
• Customer-service focus, taking initiative to solve problems and arrive at solutions that promote individual performance and team effectiveness
• Excellent interpersonal skills including a professional and diplomatic demeanor
• Excellent communication skills including written, verbal, listening, and presentation
• Intellectually oriented and managed a financial services business at a regional level