Marketing Analyst at eRecruiter Nigeria

Our client is a leading provider of innovative telecom services and network solutions for businesses in West Africa.

They have developed a reputation for highly reliable services to become the preferred provider of wholesale Internet services to major telecom operators, ISPs, government agencies, large enterprises, and educational institutions in West Africa. They now have an opening for Marketing Analyst

The Marketing Analyst will join the team and assist the team in the effective implementation of marketing operations targeted at providing strategic support to the sales team, creating top of mind awareness for the company and uphold the company’s stellar reputation. 

 

Reports to Head of Marketing

 

• Provide support to the sales team in terms of providing them with Data Sheets, updated sales presentations etc.
• Provide support to the PR and Digital Communications Team in terms of ideation and generation of content for releases, features, videos, infographics etc.
• Assist the team with relevant research on the industry and products when required
• Coordinate the engagement and lead generation process from events or sponsors.
• Updating the company's Collateral such as sales presentations, brochures, invitations etc.
• Undertake direct mail campaigns by liaising with the Product Marketing Specialists to push out content specific to their area to keep customers informed of products and services
• Compile the Newsletter on a monthly basis and sending it to prospects and customers to keep them abreast on news and information regarding the company
• Coordinate the Brown bag sessions as a learning tool. Schedule weekly sessions where we focus on a topic and educate the Marketing and Sales Team.
• Provide monthly reports on the sessions to line manager. 
• Coordinate quarterly feedback sessions to gain insights on the sessions
• Provide support for Events in terms of the Guest List. Coordinate the invitation process- through physical invites, emails and SMS
• Provide updates to the Marketing and Sales Team on attendance and begin follow up with the sales team on the customer engagement process.
• Provide bid support by providing budgetary pricing to international providers.
• Liaise with Technical sales and the Pricing team to get delivery components and pricing
• Manage the company's database and segment according to sectors and Account Managers. This database is used for Direct Mail campaigns.
• The database is updated after each marketing activity and shared with immediate line manager on a quarterly basis.