Data Analyst at Airtel

Job description
Data analyst role focuses on:

• Usage & Retention Campaigns Monitoring which includes providing intelligent customer base for U&R, Segment and product campaigns, generating target group and control group for each campaign, providing KPIs (MoU, Revenue, Top-up, Customer Numberand Balance) based report on each Retention Campaign, developing Customer Language Options for campaigns, determining the root cause of the campaign analysis trend per Segment and producing Continue/Discontinue Report.
• Customer Analysis which includes providing customer behavioral analysis, Leg of Usage and aggregate usage analysis, tracking the interaction between bonus and paid MoU. Relate customers to the defined customer profiles and segments.
• Reporting which includes providing daily, weekly and monthly Campaign Performance reports and management report.
• Customer life cycle management and customer value management which includes updating the KPI performance of the new customers, existing customers and inactive customers, capturing the impact of the KPI performance of customers as they move in the different stage of the customer lifecycle and determining the impact of Retention Campaigns in the Customer Lifecycle
• Business Analysis which includes determining the relationship between usage & retention and marketing campaigns determining the factors affecting usage and inactivity trend, environmental scanning and report on the relationship between the environmental activities and usage trend

Desired Skills and Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and Experience
Requires any university degree, working Knowledge of SQL and data analysis skill with 3 years work experience (inclusive of NYSC experience) in data analysis. Telecommunications industry experience is an added advantage.

Other requirements:

• Strong numeric ability
• Surveys, research and Trending skills
• Strong Interpersonal Skills & People Centric.
• Good observatory skills
• Can do spirit
• Ability to multi-task
• Ability to work under pressure