Brand Manager at Airtel

SUMMARY
The Brand Manager role focuses on:

•     Management to improve TOMA & ITP scores which includes working with Senior Brand Manager to ensure that communication is done in relevant local languages to ensure reaching wider target, ensuring consistency in brand look and feel across the brand in all regions, co-ordinating all outlined Branding projects with the Local HQ & regional team for timely execution and ensuring that the Brand guidelines are adhered to on all Brand materials nationwide to ensure consistency across markets, zones and regions
•     Campaign Execution which includes accurate and efficient development and management of the brief-to-break process with the agency, ownership and management of Brand creative material development process using approved agencies and third party suppliers, collation and proper dissemination of needed campaign product information (both internal and external) to achieve seamless synergy in all Brand related matters, providing guidance to the media manager on the required media support & mix per campaign to optimize campaign performance in line with outlined objectives
•     Brand Performance & Campaign evaluation which includes tracking report and analyzing brand performance on a monthly basis; identify gaps and make recommendations as required, preparing campaign pre & post evaluations briefs and deliver the research team as required to ensure identified targets are met per campaign
•     Optimization of the Brand and Communications Budget which includes working with SCM to ensure reasonable cost production costs negotiations of agencies financial in line with standard company policy, working with agency for financial reconciliation and payments for the timely payment of due agency fees and managing the SCM process end to end to ensure quality standards are met within reasonable cost production boundaries in an efficient process which does not compromise stipulated timelines
•     Agency Management which includes directly managing the advertising agencies and ensure superlative output and turnaround time on all projects, ensuring regulatory compliance on All advertising materials and keep Airtel on the good side of the related regulatory bodies, conducting bi-annual agency evaluations and prepare required documentation for cascade to all stakeholders.

Desired Skills and Experience

• Education and Experience
• Requires a recognized university degree. Minimum of 8 years working experience in Brand Management & Media experience. Project Management qualification will be an advantage.

Other requirements:

•     Understanding of the rudiments of brand management and execution
•     Use of media, brand activation
•     Good interpersonal and relationship building skill
•     Local market knowledge and experience will be a key requirement
•     Delighting the customers
•     Proactive and displaying Entrepreneurial Spirit
•     Ability to work under pressure