Assistant Brand Manager, Lager at Diageo

Context/Scope

• Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
• The emergence of new Competition both nationally and regionally in the Lager Category in Nigeria has led to a significant shift in commercial emphasis.
• This role is important to establishing Nigeria as the #1 Beer Market globally.
• This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.

Role Metrics

• Financial: Support the Lager team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities. .
• Complexity: Work across all Nigeria to drive growth and profitability and to deliver market share
• Leadership Responsibilities: The role holder will work with the other members of the Lager Team to deliver the Big Ideas/Growth Drivers initiatives for the entire Lager portfolio (Harp, Dubic, Satzenbrau among others)

Purpose of Role

• Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
• Translate strategy into action by defining and implementing the Lager Strategy to achieve or exceed targeted NSV, Market Share and Volume objectives for Guinness Nigeria plc while managing A&P investment to plan.
• Work closely with the Marketing Manager, Lager Team, and other Consumer Connections & Customer Marketing teams to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.

Top 3- 5 Accountabilities
Play a supporting role in the following activities:

• Support the development of GAME Plans for Lagers in Nigeria and the execution of all lager brands initiatives.
• Brand and Commercial execution including evaluation of big ideas/Growth Drivers initiatives for the brands.
• Significant contact with advertising agencies in the development of  brand communications
• Significant contact with cross-functional teams e.g. Sales, trade marketing, procurement and suppliers of marketing services in the delivery of brand initiatives
• Management of 3rd Party Goods and Suppliers with procurement.
• Maintain business critical controls and compliance documentation and adhering to smart brand approvals in accordance with the Diageo policy.

Qualifications and Experience Required (Max 5 - 8 key requirements)

• Bachelor's Degree/Higher National Diploma (Minimum Second Class Lower or Lower Credit)
• Minimum of 2 years’ experience in a blue chip FMCG company
• Project management certification will be an advantage
• Strong interpersonal skills to build good working relationships across all functions and markets
• Convincing Personality, good planner, self –starter and committed to results
• Good communication and presentation skills
• Commercial acumen,confident,enthusiastic and persuasive