Job Purpose
- Lead the process of consumer and customer insight generation in Airtel Networks Nigeria
- Ensure the integrity of insights and its integration in the decision making process
- Manage and control the Marketing OPEX
Key Accountabilities
Increase the focus and yield of marketing investment
- Supporting the strategic planning and decision making process for Airtel, through actionable understanding of consumer needs
Research development management and control
- Ensure efficiency and effectiveness of consumer, customer research projects based on key user requirements, guidelines and information needs
Monthly research report management
- Coordinate primary market research and analysis, ensuring that research partners develop appropriate design, spread, effective and high quality work
Leadership Accountabilities
- Develop and implement appropriate training to marketing research area and relevant parts of the organisation
Management Accountabilities
- Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management Team
- Track behavior of consumer and customer segments providing actionable and meaningful insights into segment definition, product development and marketing strategies
Relationship Accountabilities
- Build a good working relationship with Market Planning unit as well as with the rest of the marketing department
- Develop and manage close working relationship with research agencies, validating research method and results
Budget Forecasting
- Liaise with various departments to develop the AOP budget
- Provide monthly reporting on actual operating expenditure and bi-monthly preparation of operating expenditure flash and forecast
Reconciliation
- Manage the OPEX reconciliation between Marketing and Budget control
- Manage reconciliations of outstanding Marketing spend
Accruals
- Perform analysis of monthly accrual entries, prepare any necessary adjustments and provides explanations to the Finance teams
- Prepare monthly spend accruals to ensure commitments are adequately booked
Reporting: Prepare weekly report to share with stakeholders
- Prepare weekly report of budget vs. OAF
- Prepare weekly report of OAF vs. PO raised
- Prepare weekly report of PO versus invoice