Email Marketing Manager at iROKO Partners Ltd

The Email Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and the iROKOtv Android App will also be in charge of winning over new long-term customers through strategic, highly effective email marketing campaigns with a focus on email and communication.

Responsibilities& Duties

• Help develop our strategy for email and newsletter marketing and activations, including the selection  of channels, type of campaigns, promotions, creative and style choices
• Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
• Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
• Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
• Communicate strategies and results to senior management consistently and regularly
• You are willing to go the extra mile to ensure we deliver the best user experience and monetization

Desired Skills and Experience

• A good University degree
• Degree in Marketing, MBA
• 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
• Impeccable spelling
• A/B testing, optimization and reporting
• Experience in e-commerce or similar conversion driven customer acquisition via email
• Experience building a customer base for a new product from scratch
• Experience with blogging and creating communities online
• Experience with Mailchimp and/or Emarsys
• An avid lover of Nollywood movies (or willing to become one)

Personal qualities & behavioural traits

• Highly analytical, data-driven, and work in an ROI-focused manner
• A strong team player who has demonstrated leadership qualities in the past