Head, Marketing and Brand Management at Box and Cedar

Merchandise Planning and Management

• Liaise with the manufacturing/supply arm of the company on orders, quantities, designs/assortments, delivery dates and payment terms in conjuction with the Managing Director
• Responsible for developing a price point policy by harmonising/aligning prices of distinct items of stock and determining standard marginal prices for all items
• Promote or reduces the prices of slower-selling lines while monitoring best selling lines
• Set and adjust prices and decide markdowns in conjunction with the Managing Director
• Develop merchandise budget for appropriate periods
• Work with Inventory Administrator to plan stock levels, move stock and making sure that the best selling items are always available
• Supervise the creation of visual displays and the overall appearance of each outlet

Marketing Planning and Management

• Responsible for researching the dynamics of the target market of the company i.e. buying behaviour, purchasing power, age range, social status, profession etc. so as to develop marketing strategies to fit their unique lifestyles
• Utilize sales report from outlets to analyze customer insight and develop recommendations to ensure that  business objectives are met
• Identify new markets that might enhance the organisation’s bottom line
• Gather sales information from previous years to know statistics on returns, markdowns, and any inventory carry over
• Create an annual marketing plan and a budget to facilitate it
• Interacts with the design team on trend information i.e. new designs, latest wears and plan accordingly