MARKETING COMMUNICATIONS EXECUTIVE at VDT Communications Ltd

Marketing Communications

• Creating, implementing a comprehensive marketing communications program within the industry
• Articulation of organization’s desired image and position throughout the organization external customers
• Coordinating all VDT’s print and electronic materials such as letterhead, logo and brochures, TV ad, Radio ad, out-of –Home Media, digital media and social media etc.
• Facilitating internal and external communications including publications, media relations and brand management
• Producing Press releases
• Facilitating VDT’s events, sponsorship and Exhibition

Organizational Strategy

• Developing VDT’s communication strategy  plan, which addresses critical issues in the marketing and communications area
• Providing Advisory service on VDT brand building, media communication, sponsorship
• Developing corporate presentations to promote brand and reinforce the company's reputation as an innovator and strategic leader in the industry.
• Formulate, articulate and execute strategic marketing communications vision that internally and externally promote all VDT Services
• Leading multi-media marketing and communications efforts that target internal and external customers, support business goals and enhance the reputation of  VDT
• Coordinate, promote and support special events, conference, and exhibition and trade show activities.

Implementation of Trade Strategy

• Determining Merchandising requirement and ensuring availability through each channel-Trade, shops, Dealers, Street corner, Point of Sales etc.
• Be the custodian of delivering the trade strategy in the zones; delivering picture of success.
• Providing Brand Visibility in Trade
• Responsible for Trade visibility measurement and Tracking across.
• Working with Brand Manager to drive visibility during Events & Sponsorship
• Working with Brand Manager to create and drive brand visibility through promotional activations in the regions.
• Activations and Trade Compliance
• Work with sales team to achieve Coverage marketing and BTS site activations
• Ensuring shops are compliant to the Shop guide lines at each point
• Digital Marketing/Business visibility to customers
• Increasing VDT awareness, visibility and credibility
• Working with the IT team to manage and optimize the corporate website to continuously refresh content, grow quality traffic, collaboration and qualified leads
• Working with  the GM Sales & Marketing to develop a sound communication and content marketing strategy to deliver messages through blogs, traditional media, social media, webinars, and publications
• Executing strategy on weekly and monthly basis, including writing brand compliant and on-message blog posts and press releases.
• Coordinating the building and execution of integrated digital campaigns that touch multiple online platforms and be active in development of VDT Communication followers in social media, to help attract highly qualified customer leads and reach and engage target audiences digitally.
• Editing and/or write copy for publications, advertisements, audio/visual presentations, speeches and other communication programs.
• Coordinate research, writing, design and production of any publication materials.
• Serving as the liaison and provide direct marketing and communications support and counsel for VDT programs.
• Coordinating, promote and support special events, conference, exhibition and trade show activities

Documentation

• Weekly Report of achievements
• Planning and Budgeting
• Achieving marketing/communication goals and financial objectives
• Managing marketing campaign budget
• Developing, implement and monitor systems and procedures necessary to smooth operation of the marketing and communications function

Educational Qualifications & Functional / Technical Skills

• HND/BA/BSc: Graphic Arts , Mass Communication, Communication Arts, Liberal Studies and Marketing and Business Administration
• Admin. APCON/NIPR/NIM/ + or any other relevant certification
• Relevant Experience (Type of experience and minimum number of years)
• At least 3 years’ experience in a similar environment. Appreciable skills in Marketing Communications and Advertising, Graphic Arts, Customer Survey
• Attitude and Behavioral Traits
• Strong communicator
• Excellent written, presentation, oral communication and interpersonal skills
• Strong leadership skills
• Ability to think creatively and strategically
• Ability to efficiently manage cost
• Ability to work under pressure with little supervision
• Ability to deliver on responsibilities in a timely manner