Chief Operating Officer at AfroTourism

Purpose of Role/Job Brief

• The chief operating officer (COO) reports to the chief executive officer (CEO) and is responsible for the company's day-to-day operating activities, including revenue and sales growth; expense, cost and margin control; and monthly, quarterly and annual financial goal management.
• The COO will oversee the design, enhancement, implementation, reporting, and oversight of the company's sales and marketing, financials, operations, human resources and compliance.
• Working as a key member of the company's leadership team, the COO will take a leadership role in building, implementing, and overseeing all of the company's systems, processes, workflows and procedures.
• The COO will have responsibility for sales and marketing, and will also play a critical role in helping to shape and guide the future growth and development of the organization.

Functional Responsibilities

• Supports the CEO in contributing to the business plan
• Has budget planning and management responsibility
• Manages all resources required for business, including technology and people
• Manages performance reviews and professional development plans for team
• Manages organizational structure and selection of new team members
• Manages relationships with external resource providers
• Leads all tactical and strategic team meetings
• Owns market segmentation/migration plan for business profitability
• Ensures that all team members are looking for ways to systematize the business to increase efficiency
• Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Maintains our social media presence
• Measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs)
• Identifies trends and insights, and optimizes spend and performance based on the insights
• Utilizes strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate
• Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Education and Experience Requirements

• 7 to 10 years of business management experience across a range of business disciplines (leadership role, a plus)
• BS/MS degree in marketing or a related field
• Qualified or possesses requisite experience in HR frameworks, financial management, sales and marketing, operations financial reporting capabilities, including budgeting and cash flow management
• Demonstrates successful execution of business strategies for company products and services
• Strong general IT infrastructure knowledge
• Strong human capital management knowledge
• Solid working knowledge of marketing principles and their practical implementation (digital marketing, a must)
• Proven track record in planning and implementing digital marketing campaigns, especially Web marketing techniques
• Solid working knowledge of budgeting, sales, business development, and strategic planning
• Excellent interpersonal, communications, public speaking, and presentation skills.
• Ability to lead and motivate a team
• Ability to work under pressure and to deadlines
• Knowledge of online marketing and good understanding of major marketing channels
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Demonstrable social networking experience and social analytics tools knowledge
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords, Facebook and YouTube campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Remuneration
A competitive compensation package that commensurate with these responsibilities is being offered.