Brand Manager at Promasidor

Objectives

To support the Category Manager, in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Responsibilities

Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
1. Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.
2. Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for assigned brands/products. Provide market information with which to report on the performance of assigned brands/products.
3. Competitor monitoring: Track competitor activities in the Dairy sector and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.
4. Budget: Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.
5. Results: Execute below-the-line activities for assigned brands/products and evaluate performance against activity objectives.
6. Financial scope: Responsible for managing marketing expenditure allocated to assigned brands/products.

Reporting To

Category Manager - F&E

Requirements

• Education

Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

• Experience

3 - 5 years’ cognate Marketing experience, with at least 2 -3 years hands on Brand Management Experience.

• Knowledge

Interpreting data and information
Preparation of annual marketing/activity plans
Development and execution of consumer and trade promotions and POS material
Third-party supplier management
Managing budgets and expenditure
Working in teams
Understanding of research techniques
Presentation skills
Microsoft Office suite – Word, Excel and PowerPoint

• Skills & Personal Attributes

Self-motivated
Analytical
Articulate – verbal and written
Able to interact with a range of people (interpersonal skills)