General Manager - Spirits at Diageo

AutoReqId     44210BR
Function     General Management
Type of Job     Full Time - Exempt
Country     Nigeria
External Job Description     Level: L3
Reports to: Managing Director- Guinness Nigeria Plc
 
Context/Scope:
Diageo Brands Nigeria Limited (DBN) was formed in 2010 as an in -market company, set up to represent Diageo Spirit interests within Nigeria. It is a wholly owned subsidiary of Diageo Plc and a sister company to Guinness Nigeria Plc (GN), which is a major player within the liquor market, primarily in the beer and malt beverage industry.
 
Dimensions:
Financial
Fully responsible and accountable for total Profit and Loss

Leadership and Functional Responsibilities
Mastery and experience in the following functional capabilities: Managing relationships, distributor management, commercial planning, sales drivers and trade strategy.

Purpose of Role

•     Provide leadership of DBN to ensure we are winning with our customers and outperforming the competition
•     A member of the leadership team in Guinness Nigeria PLC. To develop and implement the strategic plan
•     To maximise the return on investment and brand equity in the market.

Accountabilities

•     Partner with the Leadership team to deliver business   breakthrough performance
•      Embed organisational values, leadership standards and people management capabilities across the organisation
•     To build a 5 year company strategy that contributes to the delivery of bottom line volume and profit growth, increased market share and winning at the point of purchase facilitate the development of the supporting organisation tools, processes and capabilities to deliver these.
•     Provide overall executive leadership on customer business development.

Qualifications and Experience Required

•     A strong and broad track record in general management , preferably within sales and marketing at a leadership level. Particularly critical is previous P&L accountability, depth of experience of marketing distributor/customer management and retail execution.
•     Depth of knowledge and the ability to coach others in Selling Capabilities and tools. Particular depth is required in Sales Drivers, Managing Relationships (including negotiation skills), Sales Force Effectiveness, Targeted Trade Investment and Customer & Channel Profitability.
•     Strong financial literacy and previous experience of strategy development and change management are important

Barriers to Success in Role

•     Spending too much time internally focussed                 
•     Inability to balance pace with sound decision making.

Flexible Working options
Based in HQ and expected to spend extensive periods of time in the field and in trade.