Regional Manager - Special Channels at Diageo

Level: L5A
Reports To: National Sales Manager, Special Channels

Context/Scope

• Financial

Control spend within agreed limits set by National Sales Manager, Special Channels

• Market Complexity
• Reports to National Sales Manager, Special Channels
• Deputises for the National Sales Manager as and at when necessary
• Close liaison with Field Sales team, Customer Marketing, Divisional offices, Distributors and 3 rd Party Contractors / Vendors

Functional Capabilities

• Experienced at managing relationships
• Commercial Planning – Developing capability
• Trade strategy – Developing capability

Purpose of Role

• Responsible for managing and executing the Guinness Nigeria Special Channel strategy in the region comprising Aba, Benin, Ibadan, Jos , Enugu
• Managing the Special Channel managers in the specified divisions

Top 5 Accountabilities

• Manage a seamless party/event intelligence workflow (soliciting / scouting around for parties / events)
• Develop strategy document for the region as an input into the national strategy plan.
• Oversees the seamless execution of all activities within the region
• Build and maintain relationships with Special Channel stakeholders and partners in the region.
• Managing the Special Channel managers in the division

Qualification and Experience Required

• Graduate (2 nd Class Hons/equivalent) with minimum 7 years’ experience in Sales/Marketing
• A good planner with a proven track record in similar roles
• Self-starter-able to work on own initiative
• Ability to work cross functionally with good interpersonal skills

Barriers to Success in Role

• Inability to inter-face with key stake holders across function and externally
• Inability to plan
• Failure to identify risk areas and put in place an effective mitigation plan

Flexible Working options

• 80% field – based and 20% based in HQ