Lead Generation Analyst at Insidify

JOB SUMMARY

You’re responsible for prospecting, qualifying and generating new sales leads to support the Sales Team. You’ll develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!

JOB DESCRIPTION

• Identify key target audience and grow our emailing database.
• Prospecting for new clients/ lead generation via the established channels such as email and social media to identify potential buyers within the target market.
• Work with the Sales Manager to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
• Design and implement direct email marketing campaigns
• Build and cultivate prospective relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
• Follow up and qualify contacts from web registrations, promotions, events and other marketing and sales activities.
• Logging and tracking of all marketing activities on the CRM.
• Conduct market research and provide reports.
• Helping to drive leads and online traffic with web-based activities and programs
• Analyze campaign performance, suggest improvements, and report on sales revenue generated from email marketing efforts.

JOB EXPERIENCE

• 2 year’s experience in a similar role preferably in a telemarketing environment
• Knowledge of Digital Marketing (Email, Content, CRM tools, Social media)
• Proven track record in sales related activities or in market research
• Highly skilled in content/sales email development
• Excellent verbal and written communication skills
• Relationship management skills and openness to feedback