Digital Marketer at Redwood Consulting

Location: Victoria Island, Lagos

Duties/responsibilities

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook, instagram and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products

Key skills

• Editing and writing skills
• Speaking skills
•  Video editing skills
•  Web development skills
• Project management skills

Qualifications

BSC  degree in marketing (or a professional marketing qualification). Membership of the Chartered Institute of Marketing can be an advantage.