Web/Digital Marketer/ System Integrator at Safety Consultants and Solutions Provider Limited

Responsibilities

•     Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
•  Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
•  Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
•  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
•  Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
•  Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.
•  Ensuring that client server environments meet application deployment requirements.
• Deployment of applications on client test and production environments.
• Integration of applications to various applicable infrastructure (e.g. Active Directory, Exchange Server, FEP, CBA etc).
•  Involvement in all client site engagements during the life time of project implementation.
• Stabilizing of applications in pilot stage.
• Data migration where applicable in a project implementation.
• Articulation and implementation of on-premise application deployment plans during the implementation phase of software projects.
• Ensuring timely integration of software solutions to the relevant third party systems.
• Troubleshooting and resolution of third party integration issues.
• Adoption and adherence to approved system integration and pilot support policies.
• Active engagement in the achievement of Goals & Objectives in line with the company’s vision, mission and values relevant to responsibilities granted to you, which may be amended from time to time.

Requirement

•  Proven working experience as a digital marketer/system Integrator Personnel.
•  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
•  Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
•  Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Must possess the ability to use ASP.NET, C sharp, C++, MS SQL server.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.