Media Jobs in a Broadcast Media House

Job Functions
Provide digital/social media analysis based on measurement and tracking reports, including competitive (when paid for)
Provide support to the senior executive team members (Director, Commercial, Sales Leaders, Operations, etc.) with budgeting (hours and hard costs) for each digital/social media campaign and at times develop the plan with senior guidance
Proactively identify digital marketing industry trends/potential issues and provide appropriate recommendations to account lead(s)
Proactively identify digital marketing  trends taking place within brand communities and provide counsel potential next steps and bigger implications for client partners
Management of any and all social influencer campaigns (not inclusive of bloggers, but rather true social media influencers)
Manage and execute any digital programs including digital activations, mobile app launches, branded online content creation & syndication, development, etc.
Help lead internal Digital strategy marketing education and growth of all stations in the Organisation.
Input on all planning and provide digital Point of View
Consistent participation during the creative ideation phase
Continually serve as a partner with account team/lead and act as sounding board for ideas
When it comes to the digital/social portion of a plan, the Digital Marketing Executive will partner with the Sales Leader to lead further developing the concept (after the initial brainstorming and creating the slides with support from the planner and/or account lead
 
Minimum Specification/Qualification

Qualification

• First degree in Social Sciences, Marketing or its equivalent

Minimum Experience

• Minimum of Three (3) years’ experience in similar position