Digital Marketing Expert at Techie Planet

Job Description

• Are you adept at using digital tools for marketing? Techie Planet Limited would love to work with you...

What you'll do

• Planning and executing our digital marketing campaigns on platforms including web, email/newsletters and social media
• Maintaining our social media presence across various digital channels including LinkedIn, Instagram, Facebook, Twitter, WeChat Nigerian and international forums
• Analysis, measuring and reporting on the performance of all digital marketing campaigns
• Identifying trends and insights, and optimizing campaign budget and performance based on the insights
• Brainstorming new and creative growth strategies
• Employing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Finding and recommending opportunities for collaboration to increase visibility through events (online).
• Plan and develop tech related Content, including articles, newsletters and infographics.
• Build, grow and maintain a robust mailing list for newsletter.

What we are looking for in you:

• A deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.
• Team spirit and initiative
• Fine communication skills - writing, speaking
• Ability to work on graphics to go with posts is a distinct advantage.
• Good knowledge of the Nigerian and global tech space.
• Ability to create thoughtful tech oriented content

Who you'll work with:

• A marketing communication and business development team, and the entire public.
• How you'll convince us to hire you

Requirements
You should have the following:

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Demonstrable experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proven knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, etc.)
• Strong analytical skills and data-driven thinking
• Willingness to learn and grow on the job.