Email Campaign Manager at Platinum Careers

Objective: The focus of the CRM Email Campaign Specialist is to utilise data to create a more engaging customer experience with the ultimate goal of using the CRM channels to achieve traffic and revenue targets. He or she will be well versed in CRM methodologies and understand segmentation, personalisation and the use of data to better identify, recognise, connect and engage customers. He or she will also understand how to grow a database across CRM channels: email, browser notifications, mobile app, SMS marketing and more.

This role suited for a technically skilled coder who is a highly organised individual, with great interpersonal skills, attention to detail. He or she should be a creative thinker who is a data-driven, results-orientated multitasker and calm under pressure while meeting tight deadlines.

Responsibilities

• Setting up and testing of each email campaign HTML template with the correct content, tracking, and fares, on a daily basis
• Updating of website CMS and landing pages as required for new campaign content
• Ensure all tracking is working for all CRM channels
• Assist with planning, delivering and executing upon CRM strategies across the organisation to optimise customer acquisition, retention, and loyalty with the view of building the Company’s client base
• Closely monitoring the performance of CRM channels against targets and driving initiatives to ensure that those metrics are achieved
• Monthly reporting and in-depth analysis of the data and customer behavior, using insights to drive decision making and tactics to foster productivity
• Working with the existing CRM platform structure and architecture ensuring it works seamlessly across all customer touchpoints and captures all required information at key points in the customer life cycle.
• Troubleshooting with regards to deliverability and data health - identifying issues and liaising with the internal stakeholders and external vendors to ensure our CRM channels are working optimally in terms of performance and customer experience
• Experiment with A/B testing strategy with regards to content, creative, segmentation, delivery times and more to maximise performance
• Guarding of data integrity; strategise and implement processes to keep data validated, clean, and compliant
• Monitor analytics and metrics to support the success of each initiative
• Experiment with new channels while maintaining growth on the existing CRM platforms
• Liaising with teams from other markets within the Organisation to ensure that business objectives are met

Skill Requirements

• Bachelor degree in Marketing, Business Management or equivalent programs beneficial
• 5 years’ experience in online marketing, in a CRM capacity, with a large focus on data management and insights
•  CRM Experience in any sector
• Proven audit trail of past success
• Excellent written English and communication skills
• Computer skills with standard programs like G-Suite
• HTML coding (specifically for email compatibility) preferably Watson/Silverpop & Litmus
• HTML coding for landing pages (basic understanding to assist in changes when necessary)
• Working knowledge of ESP (Email Service Provider) functionality
• Data: SQL query skills, Watson or other CRM tools, Google Analytics, Tableau encouraged

Personal Competencies

• High energy levels
• Proactive mindset
• Dependable Team player
• Self-motivated and enthusiastic
• Willingness to learn and take on new challenges
• Organised, time management skills – able to multitask
• Diligent with high attention to detail
• Ability to adapt, solve problems and provide solution
• Ability to switch between tasks without effort