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  • Digital Marketing Executive at Tradersofafrica.com

  • Posted on: 11 September, 2019 Deadline: 16 September, 2019
  • View Jobs in Online Sales / Marketing View All Jobs at Tradersofafrica.com
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  • Traders of Africa Limited is an ecommerce marketplace focused on driving intra-African trade as well as trade between Africa and the world through technology.

    Digital Marketing Executive

     

    Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies.
    • Provide thought leadership and perspective for adoption where appropriate.

    Requirements

    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement.

    Method of Application

    Interested and qualified candidates should send their CV to: info@tradersofafrica.com using the Job Title as the subject of the mail.

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