Digital Marketing Manager at Buffer Media

Location: Apapa,Lagos
Job Field: Marketing
Job Type: Full Time

Job Description

• We are looking for a Digital Marketing Manager who will lead all our digital marketing activities including develop, implement, track and optimize digital marketing campaigns across all digital and mobile channels.
• He or she will develop plans to help establish our brand, allocating resources to different digital projects and setting short-term and long-term department goals.
• Successful candidate will work with the marketing team, supporting teams (such as engineers and product designers), and content partners to implement digital strategies on time and on budget.

Responsibilities

• Craft strategies for the digital marketing team, including Digital, Advertising, Communications and Creative
• Prepare and manage weekly, monthly, quarterly, half-yearly and annual digital budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all digital channels and marketing efforts (including social media, email campaigns, web pages and promotional material)
• Analyse digital consumer behaviours and determine customer personas
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• B.Sc/BA/HND qualification in Marketing or a related field with 3-5 years work experience
• Proven working experience in digital product marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.