Strategy Lead at Doheney Services Ltd

LOCATION: Victoria Island, Lagos

Responsibilities

Research

• Effectively manage all research relating to the audience, brand and media channels.
• Understand the audience, the brand and new media opportunities better than anyone else.
• Using the principles of Disruption Live, Monitor cultural and social trends, and their impact on consumers' attitudes, behaviour and perceptions, using a variety of market and research data
•  Master consumer databases, conduct consumer focus groups, and work with Intelligence, to unearth insights that will lead to inspiring strategies and brilliant creative.
• Able to turn research data and insights into compelling stories
• Develop innovative ways to research the brand, category, culture and audience
• Knowledgeable with marketing terminology, common KPIs, consumer purchase funnels, and navigation within telecoms (and other blue chip organisations) environment

Brand/ Relationship

• Help create and steward the belief and behaviour of the brand
• Have a strong understanding of the brand positioning and ensure that key stakeholders including creative teams, account teams, and even clients have just as strong an understanding.
• Establish good relations with creatives, brand leaders, media partners, and clients, as well as planners on other accounts.
• Strong team player whose opinion is valued and respected by creatives and brand leaders at the agency, and by clients in both the marketing and research areas.

Creative Briefs

• Craft inspiring briefs and briefings to lead creative to the unique and breakthrough solutions
• Ensure all briefs within business unit are inspirational and rigorous
• Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively.

Communication/Presentations

• Compelling presenter and genius story-teller
• Asker of sharp questions. Ability to field questions, comments and criticisms concisely and productively
• Effectively communicate their ideas, POVs, and strategies to clients and the team
• Good eye for detail and strong grammar skills, business writing skills
• Coherent and clear written and verbal presentation skills
• Unflappable when things get tricky

Effectiveness

• Be clear about the objectives and KPIs for all work we do for clients
• Analyze and interpret customer response in order to evaluate the effectiveness of work
• Create and maintain a dynamic model for how the work we do has an impact in the marketplace
• Use effectiveness to continually improve output 4

Digital

• Understand social and digital ecosystem; how consumers use each platform and how a brand should participate in an authentic way
• Navigate digital analytics and help us tell more persuasive stories with the facts

QUALIFICATIONS

• 5+ years’ experience in advertising, marketing or related field demonstrating creative work or qualitative research and/or equivalent combination of education and experience required
• BA/BSc or Master’s degree (added advantage)
• Marketing and strategy Professional qualifications 
• Evidence of success in developing brands, delivering them to market and maintain strategy in market over time
• Excellent interpersonal, organization and written communication skills
• Proven leadership abilities
• Power-user skills in Excel, PowerPoint, Word, Keynote and Google Apps
• Familiarity with wide range of research and intelligence sources