Digital Marketer at Hempawa Consult

Reports to: Brand Manager

Purpose of the Job

• To be in charge of overseeing the digital marketing strategy for the company.

Main Tasks
The digital marketer will, among others, undertake the following task:

• Devising strategies to drive online traffic to the company’s website.
• Developing and managing digital marketing campaigns.
• Managing online brand and products campaigns to raise brand awareness.
• Overseeing the social media strategy for the company.
• Responsibility for planning and budgetary control of all digital marketing.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Skills / Abilities
Essential requirements:

• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role

Personal skills:

• Autonomy, discipline, adaptability,
• A strong sense of diplomacy, sociability and interpersonal communication

Organisational skills:

• Ability to work within a small, multi-cultural team
• Ability to be accountable to supervisory line.