Trade Marketing Manager at Aldelia Limited

Responsibilities

• Partner with Sales & Marketing teams to create and implement strategies to drive the sales pipeline and meet revenue goals, for target geographies across Nigeria
• Create integrated Trade (Channel) marketing programs utilizing local market insights and sales input to ensure relevance in key geographies, to maximize sell-through
• Be the expert in Trade (Channel) Marketing strategy development and effective execution to timelines
• Directly engage with external Partner (customer) Accounts, to build long-term relationships, across retail, online, and B2B (wholesale and distributor) business
• Lead Trade Marketing in co-ordinating mini-campaigns, supporting product launches and seasonal business needs.
• Facilitate and enhance the Sales Team’s efforts in driving incentive programs and ensure successfully executed channel marketing activations
• Work closely with Sales, Marketing, Digital and Creative teams to ensure consistent messaging across all channel partner activities
• Connect with Marketing team to support key projects including events, promotional activities and trade shows as required

Requirements

• Gradate or Post graduate qualification in Social Sciences
• 3-5 years of work experience in a consumer goods environment
• Experience in FMCG & Pharma industry would be an advantage!
• Some sales experience would be an advantage
• Trade or Customer Marketing experience preferably in FMCG industry
• Understanding of retail & wholesale trade
• Commercial thinking to inform trade opportunities and investment choices