Digital Marketing Analyst at Connect Executive Search

Details:

his role is for a passionate digital marketer that is responsible for creating engaging SEO and SEM for website and social media. You should be passionate, creative, innovative and adept at finding opportunities to improve organization’s visibility.

Requirements

• ND/HND/BSC
• Working knowledge of search engine optimization, digital marketing and social media practices
• Strong writing, editing and verbal communication skills
• Attention to detail, proactive problem-solving skills, self-motivation and ability to multi-task
• At least one year of experience in content marketing and search engine optimization preferred
• Completion of at least one business course preferred

Additional qualifications may apply
Responsibilities and Duties

• Manage social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
• Draft monthly e-newsletters.
• Prepare weekly updates and reports to track growth and success rates of campaigns
• Stay up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Be responsible for website copywriting, proofing, and updating as needed
• Develop innovative digital marketing strategies for online, paid search, and social media touchpoints that drive awareness and revenue growth via the e-commerce channel
• Develop and optimize digital marketing strategies to generate marketing qualified leads to support direct sales pipeline needs
• Collaborate with the creative team, and company stakeholders to get content and creative assets developed to support digital marketing activities
• Optimize digital marketing activities through testing and analytics analysis
• Coordinate efforts with internal stakeholders, colleagues, and other departments to implement cohesive and successful marketing campaigns
• Develop and report on the digital marketing budget and return on investment
• Research best practices and tool-sets within digital marketing and identify new opportunities
• Understand product goals and likely consumer behavior/user motivations to adjust campaigns strategies as needed

Key Performance Indicators

• Creativity and Analytical Minded
• List Building
• Objective Thinking
• Content Management/Marketing
• Barriers to Success
• Inconsistent digital marketing strategy
• Inability to create content
• Inability to understand the target audience
• No initiative for organization’s brand awareness
• Working multiple outside jobs
• Slow Thinking and Writing

General skillset

Professionalism: Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Teamwork: Play a key team player role and set & example to team and others contributing to the success of achieving a shared goal.
Commitment: Manifesting a steadfast courageous and loyal commitment to the company and the team.
Attendance/Punctuality: Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings on time.
Planning/Organizing: Prioritizes and plans work activities; uses time efficiently; plans for additional resources;
Judgment: Displays willingness to make decisions; exhibits sound and accurate
judgment; includes appropriate people in decision making process, makes timely decisions and explains reasoning for decisions.

Productivity: Completes work in a timely manner; strives to increase quantity;
works quickly and effectively with minimal supervisory oversight.