Digital Marketing Intern at Beacongate Limited

Responsibilities and Duties

• Manage social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
• Draft monthly e-newsletters.
• Prepare weekly updates and reports to track growth and success rates of campaigns
• Stay up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Be responsible for website copywriting, proofing, and updating as needed
• Develop innovative digital marketing strategies for online, paid search, and social media touchpoints that drive awareness and revenue growth via the e-commerce channel
• Develop and optimize digital marketing strategies to generate marketing qualified leads to support direct sales pipeline needs
• Collaborate with the creative team, and company stakeholders to get content and creative assets developed to support digital marketing activities
• Optimize digital marketing activities through testing and analytics analysis
• Coordinate efforts with internal stakeholders, colleagues, and other departments to implement cohesive and successful marketing campaigns
• Develop and report on the digital marketing budget and return on investment
• Research best practices and toolsets within digital marketing and identify new opportunities
• Understand product goals and likely consumer behavior/user motivations to adjust campaigns strategies as needed

Requirements

• Working toward a Degree in Marketing or a related field
• Working knowledge of search engine optimization, digital marketing and social media practices
• Strong writing, editing and verbal communication skills
• Attention to detail, proactive problem-solving skills, self-motivation and ability to multi-task
• At least one year of experience in content marketing and search engine optimization preferred
• Completion of at least one business course preferred
• Additional qualifications may apply.

Key Performance Indicators:

• Creativity and Analytical Minded
• List Building
• Objective Thinking
• Content Management/Marketing

Barriers to Success:

• Inconsistent digital marketing strategy
• Inability to create content
• Inability to understand the target audience
• No initiative for organization’s brand awareness
• Working multiple outside jobs
• Slow Thinking and Writing.

General Skillset:

• Professionalism: Approaches others in a tactful manner; reacts well under
• pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
• Teamwork: Play a key team player role and set & example to team and others contributing to the success of achieving a shared goal.
• Commitment: Manifesting a steadfast courageous and loyal commitment to the company and the team.
• Attendance/Punctuality: Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings on time
• Planning/Organizing: Prioritizes and plans work activities; uses time efficiently; plans for additional resources;
• Judgment: Displays willingness to make decisions; exhibits sound and accurate
• judgment; includes appropriate people in decision making process, makes timely decisions and explains reasoning for decisions.
• Productivity: Completes work in a timely manner; strives to increase quantity;
• works quickly and effectively with minimal supervisory oversight.

go to method of application »

Responsibilities and Duties

• Manage social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
• Draft monthly e-newsletters.
• Prepare weekly updates and reports to track growth and success rates of campaigns
• Stay up to date and informed on new social media trends and adapt accordingly
• Ensure proper messaging is being executed online
• Identify leaders and influencers (internal/external) and engage them in brand activities
• Be responsible for website copywriting, proofing, and updating as needed
• Develop innovative digital marketing strategies for online, paid search, and social media touchpoints that drive awareness and revenue growth via the e-commerce channel
• Develop and optimize digital marketing strategies to generate marketing qualified leads to support direct sales pipeline needs
• Collaborate with the creative team, and company stakeholders to get content and creative assets developed to support digital marketing activities
• Optimize digital marketing activities through testing and analytics analysis
• Coordinate efforts with internal stakeholders, colleagues, and other departments to implement cohesive and successful marketing campaigns
• Develop and report on the digital marketing budget and return on investment
• Research best practices and toolsets within digital marketing and identify new opportunities
• Understand product goals and likely consumer behavior/user motivations to adjust campaigns strategies as needed

Requirements

• Working toward a Degree in Marketing or a related field
• Working knowledge of search engine optimization, digital marketing and social media practices
• Strong writing, editing and verbal communication skills
• Attention to detail, proactive problem-solving skills, self-motivation and ability to multi-task
• At least one year of experience in content marketing and search engine optimization preferred
• Completion of at least one business course preferred
• Additional qualifications may apply.

Key Performance Indicators:

• Creativity and Analytical Minded
• List Building
• Objective Thinking
• Content Management/Marketing

Barriers to Success:

• Inconsistent digital marketing strategy
• Inability to create content
• Inability to understand the target audience
• No initiative for organization’s brand awareness
• Working multiple outside jobs
• Slow Thinking and Writing.

General Skillset:

• Professionalism: Approaches others in a tactful manner; reacts well under
• pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
• Teamwork: Play a key team player role and set & example to team and others contributing to the success of achieving a shared goal.
• Commitment: Manifesting a steadfast courageous and loyal commitment to the company and the team.
• Attendance/Punctuality: Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings on time
• Planning/Organizing: Prioritizes and plans work activities; uses time efficiently; plans for additional resources;
• Judgment: Displays willingness to make decisions; exhibits sound and accurate
• judgment; includes appropriate people in decision making process, makes timely decisions and explains reasoning for decisions.
• Productivity: Completes work in a timely manner; strives to increase quantity;
• works quickly and effectively with minimal supervisory oversight.