Head, Credit Card at First Bank

Ref Id: 1900002P
Location: Lagos
Job: FBN GEN. Job Family
Organization: DMD Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Objectives

• To drive business growth, market penetration, adoption of Credit cards in existing and new markets

Duties & Responsibilities

• Develop strategies and activities that will drive activation/activity of Credit cards
• Periodic Product review, market intelligence and profiling of market peers to ensure bank remain competitive in all aspect of the product offerings.
• Develop marketing communication materials to Internal and external customers using weekly tips, flyers, media adverts, monthly Newsletter and other communication channels
• Ensure expiring cardholders are contacted one month to expiration date with card re-issued
• Cross-sell & up-sell Credit Cards product to existing & potential customers by collaborating with marketing teams (SBUs) to cross sell Credit cards i.e. Private Banking, Corporate, Retail and Institutional Banking etc.
• Prepare, Review, and give proposals/ presentations to customers
• Ensure weekly reports for card issuance, activation, usage, and expiring cards are analyzed for follow up
• Get reports on weekly issues logged and resolution from E-Business services
• Ensure income are properly captured for Credit cards
• Quarterly training of Ebusiness regional officers and front end officers to improve process
• Manage internal stakeholders and special projects relating to Credit cards
• Supervise Team Members of Credit card

Challenges:

• Knowledge gap of front officers at branches
• Ownership of products at branch level

Planning:

• None

Expenditure Budget:

• Key financial/statistical measures of your organizational unit
• Number of staff: 3
• Staff costs
• Costs that you control
• Income that your Division generates (if any)
• Fee Income: N/A
• Net Interest Income: N/A
• Other Income: N/A

Key Performance Indicators:

• Number of Credit Cards Issued
• Number of Activated Cards
• Active Card Ratio
• Card Revenue Target Achieved
• Card product development / rollout
• Channels Transaction Volume/Value Drive
• Adoption Rate of Internal customers
• Product Training Time
• Staff Productivity/Innovativeness
• Internal /External Customer Satisfaction
• Customer Retention i.e. re-issuance of expired cards
• Product Awareness via email, teasers, email, SMS
• Affiliate/Scheme Card relationship
• %age achievement of market share target for the period

Job Requirements
Education:

• Minimum Education: First Degree in any relevant numerate discipline; Higher Degrees/Professional Certifications (an added advantage).

Experience:

• Minimum of 7 Years cognate experience in Card Business/Operations

Key Competency Requirements
Knowledge:

• Basic banking operations
• Basic electronic payment card
• Industry knowledge
• Basic computer skills.
• Basic Selling/Marketing skills

Skill/Competencies:

• Interpersonal skills
• IT and Computer appreciation
• Communications skills(written and oral)
• Must be self-solution driven, proactive and have acceptable knowledge of the business environment
• Attention to details
• Human Relations skills
• Supervisory skills
• People management
• Team building
• IT flair
• Leadership skill.