Content Marketing and Communications Manager at Carlcare Development

Job Summary

• We are looking for a creative and strategic Content Marketing Manager who will be responsible for leading all content marketing efforts for our various brands marketing campaigns. This role would require working with key internal and external stakeholders, and creative agencies to manage and execute marketing content, across multiple platforms and formats to drive sales growth, brand positioning for a customer-centric organization.
• Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management.

Job Description

• Research, create, and edit compelling content across multiple platforms that effectively communicates our brands’ value proposition, drives leads, generates press interest, and drives conversion of prospects to customers.
• Influence content strategy by working with marketing, sales, and product teams to identify and fulfill content needs for all phases of the buyer's journey and campaign lifecycle.
• Support digital platforms through content development of emails, landing pages, and social media content, as assigned.
• Develop our voice and craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
• Edit and review content for brand consistency and voice; thereby ensuring high quality for all our content
• Provide creative ideas to support graphic design and campaign briefs
• Develop SEO website content to drive organic growth.
• Ensure content is on-brand, consistent in tone, and complies with SEO best practices
• Track, measure results, and gather insights and optimize content for conversion.
• Develop and manage social media content across all major social channels and specified verticals.
• Manage and monitor team performance (KPI) against set objectives.
• Build the content strategy for integrated marketing campaigns across all channels.
• Manage a content calendar and the content library.

Candidate Requirements

• Minimum of a B.Sc. in Marketing, Mass Communication or any related field of study
• 3-5 years of proven experience in marketing & communications writing, journalism, multichannel content creation and/or management for digital and traditional platforms.
• PR experience would be an added advantage.
• Proven experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.
• Demonstrate experience with all forms of written marketing collateral, ranging from creative conceptualization of ideas, to copywriting, to representation of customer-driven messages through multiple media types.
• Experience working both strategically as well as in an executional capacity for content development
• Excellent writing and communication skills are required
• A versatile self-starter that can create high-level content strategies while simultaneously executing on content pieces.
• An understanding of SEO and how to optimize content for target keywords.
• Experience with helping construct marketing campaigns.
• Experience managing agency and vendor relationships for design and content deliverables.
• Must live and reside in Lagos.