Brand Communications Manager at Sahara Group

Location: Ikoyi, Lagos

Purpose Statement

• Articulate, manage and steer the development of disruptive strategies, goals and objectives to build, enhance  and brand equity (measurable); promoting sustained brand awareness, penetration, patronage and loyalty

Key Deliverables:

• Lead and manage the development of strategies, goals and objectives to enhance, sustain and build equity for the brand and ensure a seamless and cost efficient execution of the agreed strategies.
• Lead the initiation and implementation of brand marketing initiatives to serve specific purposes for the Group and its affiliates with respect to new market segments
• Lead brand positioning initiatives for the Group across national, regional and international locations
• Lead the management and application of the Group’s corporate identity guidelines and policies across all communication channels, working with various stakeholders, in line with brand CI manual.
• Lead in the management of the Group’s Brand Asset Library (including images, presentations, documentaries, adverts, publications, etc) – involving updating and regular maintenance of same. The brand asset library consists all assets deemed as historical and current brand intellectual property (consisting of ATL/BTL -creative design templates and print, electronic & digital creative assets and templates for advertising/promotional materials).
• Monitor and evaluate relevant competitor brand identity changes and tactical marketing communications activities.
• Contribute to the development, implementation and review of the Group’s brand quality assurance strategy, in accordance with overall strategic plan.
• Identify creative opportunities to improve the company’s online brand presence and promote the company’s strategic business goals.
• Ensure adherence to internal brand guidelines and work with various stakeholders to mitigate the risk of infringements/liability (such as image rights etc).
• Lead the exploitation of business intelligence and competitor analysis, utilizing market trends to maintain brand leadership position.
• Lead tracking, measuring and reporting ROI on all brand activations to drive efficiency
• Co-ordinate the development, management and adherence to Corporate Identity Manuals across all touch points
• Coordinate selection, training and re-training of Brand Champions
• Lead vendor management, including sourcing and selection with emphasis on smart pricing and efficient returns
• Lead all forms of media scheduling and buying across all channels
• Handle cross functions within the corporate communications department and the entire Group

Minimum Qualification/ Experience

• Minimum of a relevant University Degree.
• Minimum of ten (10) years’ experience in a similar role within a Fast Moving Consumer Goods company, E-commerce company, Financial services company, Oil & Gas, Telecoms or top flight creative agency
• Adept with all forms of social media and platforms, including: Twitter, Facebook and Instagram.
• MS Office Suite.
• Mac and Windows environments

Knowledge/Skills:

• Good knowledge of disruptive brand positioning/integrated marketing communications
• Good knowledge of project management, including event management, sponsorships and conferences
• Good grasp of digital and social media trends and their impacts across specific and generic markets
• Good understanding of brand equity, digital and social media measurement metrics
• Working knowledge of developing creative designs
• Excellent visual communication skills to present ideas and information in a multimedia context 
• Exceptional creative flair and an innovative approach to all design projects.
•  Excellent organizational, time and project management skills
• Excellent communication skills, interpersonal relations and attention to detail
• An understanding of the latest brand trends globally for a brand that operates across markets
• Excellent teamwork skills because most projects require input from individuals with different roles
• Self-development skills to keep-up-to-date with fast-changing trends Professional approach to time, costs and deadlines

Personality Traits:

• Project Management (Analytical, Communication, Teamwork, Time Management, etc.)
• Analytical skills
• Strong personality
• Interpersonal skills
• Team building / conflict management
• Attentiveness to details.
• Relationship Management
• Knowledge of the business environment
• Passion/Drive for Service Delivery
• "Eyes for detail"