Digital Marketer/Social Media Strategist at Protaxi

Key Roles:

A copywriter: Ability to capture the essence of key messages in a few effective words to tell a story that is engaging to our audience.
A channel owner: an enthusiastic and self-motivated individual, who exude a positive image in telling these engaging stories to the audience on social media, etc. You will provide a social media strategy for Connecttaxi and make the brand a preferred choice to riders.

RESPONSIBILITIES

As a copywriter:

• Conceptualizing and copywriting (blog content, newsletters, auto-generated emails, product descriptions, site copy and general marketing communication);
• Brainstorming and writing creative and innovative campaign copy;
• Work closely with the other members of the Marketing team in Nigeria and abroad to consistently develop original, relevant and impactful copy
• Write newsletters, press releases, etc.
• Ensure that deadlines are consistently met without any delays;
• Meticulously check every single piece of copy to correct mistakes and ensure that it is of the highest quality;
• Adhere to SEO and Social Media requirements and provide support to all the Marketing channels;
• And other duties as assigned

As a channel owner:

• Brief in designs, content for digital marketing, social ads, Whatsapp, SMS
• Post, monitor and optimise Facebook campaigns & ads
• Post content on Twitter and Instagram
• Analyse social (brand) traffic, spend and bookings
• Upload, monitor and optimise Twitter campaigns & ads
• Plan upcoming collaboration campaigns
• Manage monthly budget for social media and SMS
• And other duties as assigned

TECHNICAL REQUIREMENTS

• Google Analytics
• WordPress
• Facebook Power Editor & Ads Manager
• Twitter Ads

PERSONAL COMPETENCY REQUIREMENT

• Ability to communicate effectively across teams and markets
• Passion and a keen interest in e-commerce; apt knowledge of user experience, usability principles, and content strategy;
• Ability to communicate to the audience as a value-giver;
• Basic image editing ability (with experience in Photoshop or similar software) is preferable;
• Innovative, flexible and able to take initiatives;
• Ability to work under pressure and adhere to strict deadlines;
• Deadline driven with excellent time management skills;
• Planning and organizational skills;
• Detail-oriented, precise and meticulous;
• Solid track record with contactable references;
• A willingness to learn and take on additional tasks that are not stipulated within the job description

REQUIREMENTS

• Minimum Education: First Degree/HND
•  2-4 years’ experience in a similar role
• Hands on experience in utilizing social media platforms and their respective participants and how they can be deployed in different scenarios
•  Ability to effectively communicate information and ideas in a written and verbal format, and great interpersonal skills
• Have a good knowledge of principles of SEO