Executive Marketer at Iqmedia Concept Limited

Job Description

• Planning, developing and implementing effective marketing communication campaigns.
• Using the full marketing mix for the company’s marketing communications
• Writing copy for all marketing collateral, including brochures, letters, emails and websites.
• Understanding the product and customer profile and write thorough specs for each.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
• Producing an accurate summary of total spend at the end of a marketing campaign.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.