Manager, MFS Regional Operations at MTN Nigeria

Location: Port Harcourt, Rivers
Employment status: Permanent
Department: Business Development

Job Description

• To implement the MFS business objectives within the region, through the development and implementation of innovative marketing and trade initiatives.
• Co-ordinate execution of regional MFS marketing strategies to drive MTNN’s value and growth aspirations.
• Execute the MFS strategy in the territory to achieve the business objectives, mind share and loyalty in the region.
• Assist the central department in conducting demand planning, forecast product performance, develop budgets for the upcoming year and implement plans to achieve the desired targets
• Develop and execute territory specific initiatives and manage profitable and sustainable partnerships to ensure achievement of the mobile money business objectives in the region.
• Initiate trade promotional activities to achieve push and pull effects for financial services products and services and implement customer & channel reward and recognition initiatives.
• Review and analyse  operations and performance to determine what is required to achieve sales target and ensure these are put in place
• Ensure effective communication of the MFS services to customers, agents & merchants within the region
• Collaborate cross functionally - S&D, marketing, CR, geomarketing and NWG in the regional and territorial engine rooms to ensure commercial alignment in achieving the objectives of revenue, profitability & market share in the sub-region.
• Provide input in the deployment of BTL visibility across all outlet types and category in the region and also ensure standard look and feel across the outlets, through the effective planning and execution of merchandising.
• Co-ordinate the presence and relationship of mtnn with stakeholders and policy makers at the regional levels
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Co-ordinate the presence and relationship of mfs with stakeholders and policy makers at the regional levels.
• Develop and manage profitable and sustainable partnerships to achieve all mfs objectives in the territory.
• Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
• Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
• Develop and execute territory specific MFS trade marketing initiatives to ensure achievement of the business objectives in the region.
• Drive the integration of MFS strategy within all relevant MTNN channels in the region
• Monitor and prepare periodic report on sales performance, profitability, operator performance trend and generate periodic channel assessment reports for channel performance review.
• Ensure standard look and feel across all MFS retail outlet types in the territory
• Ensure effective communication of the MFS proposition at the customer & retail layer of the distribution channel
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MFS financial products and services in the region.
• Identify training requirements of team members, develop program to address knowledge gaps and implement training interventions for retail participants to ensure adequate knowledge of MFS products.

Job Condition:

• Normal MTNN working conditions.

Requirements, Experience & Training
Education:

• First degree in any related discipline
• Fluent in English
• Possession of a Master’s degree may be an advantage

Experience:

• 6 - 13 years of experience in sales or marketing management portfolio, which includes:
  • 2 years management experience.
  • Marketing management experience within the telecommunications, FMCG’s or financial service industry
  • Talent development standard

Training:

• Marketing management and decision taking courses
• Leadership development programs

Minimum qualification

• BA, B.Ed, B.Sc or HND.