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  • Posted: Jan 5, 2019
    Deadline: Jan 31, 2019
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    From inception, we realised we needed a lot more than just good intentions, good ethics and hard work to become the best in our field. We recognised our need for the most experienced people and a strong team process to create a business model of significant value to our clients. The proven skills of our consultants and the list of high flying companies each ...
    Read more about this company

     

    Search Engine Optimization (SEO) Specialist

    Job Descriptions

    • We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
    • You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
    • You will also manage all SEM campaigns on Google, and Bing in order to maximize ROI.

    Responsibilities

    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links
    • Develop and implement link building strategy
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation and content programming
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

    Requirements

    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns across Google and Bing.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience with bid management tools (e.g. Search Ignite)
    • Experience with A/B and multivariate experiments
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM

    Method of Application

    Applicants should send their CV to: careers@softskan.com

    Note: If no proven experience on SEO/SME pls do not attempt to send in CV. Hence email will be tacked and blocked for other openings to this company.

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