Content Specialist at Health Plus Limited

Reference #: HP/M&C/CS18
Location: Lagos
Contract Type: Permanent
Job Functions: Administration, Communications, Creative, Information Technology
Industries: Digital, ICT - Information & Communications Technology, IT - Information Technology, Marketing, Retail

Specification

• We are in search of a creative Content Specialist who will be responsible for creating and supporting all content related marketing materials (internal and external) for HealthPlus and CasaBella respectively.
• This role requires the ability to collaborate with cross-functional marketing sub units to develop, test, and optimize awareness and engagement of all content marketing activities from strategy, ideation, execution and dissemination.

Responsibilities

• Create compelling and well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads generation, creates sound bites across media channels, and optimally ensures conversion internally and externally
• Influence content strategy by working with marketing, retail operations, and procurement teams to identify and fulfill content needs for all phases of the customer journey.
• Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
• Assist in the creative process and content development for all internal communication engagements
• Craft copy writing themes and captions to support graphic design and campaign briefs
• Develop and manage social media content across all major social channels for HealthPlus & CasaBella respectively
• Assist in the building of content strategy for integrated marketing campaigns across all channels for HealthPlus and CasaBella respectively
• Spot and identify trends within the pharmaceutical and beauty industry in Nigeria and across the world, focusing on brands that inspire HealthPlus and CasaBella brand.
• Proactively identify and predict competitor’s engagement and develop counter strategies for HealthPlus & CasaBella
• Working with Pharmacy services team, create engaging content for online followers on all social media platforms; typically, must be able to grow followership and fanbase across all social media platforms.
• Develop and manage a content calendar on the website blogs, forums, and social media platforms; specifically targeted at online followers of HealthPlus & CasaBella respectively
• Work with the marketing team to manage related social media programmes for HealthPlus and CasaBella.

Requirements

• Bachelor's degree (B.A/B.Sc) in Mass Communication or any Arts or Social Sciences
• Excellent written and verbal communication skills
• Demonstrated ability to exercise good judgment, while operating within established processes
• Experience in digital content production, online community management, and/or digital asset management
• Familiarity with content management systems, and ability to master a new CMS quickly; Knowledge of Compendium is a plus
• Proficient with Microsoft Office
• Strong Data Analysis Skills
• Active on social media platforms.
• Good organizational and analytical skills.
• Online community management experience
• Awareness of local current events/trends is desired.

Salary
Market Related.