Growth Strategist (Marketing) at Iyanu

Job Title: Growth Strategist (Marketing)

Location: Lagos

Job Description

• Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
• Bringing traditional and creative ideas how to grow those KPIs.
• A/B testing those ideas.
• Analyzing the data and users’ feedback.
• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
• Driving traffic to your website, landing pages, social media, apps…
• Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
• Working on a lean startup process.
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
• Prioritizing growth channels.
• Optimizing channels in order to always improve the performance of ones business.
• Scaling and Automating the growth processes.
• Knowledgeable about referral marketing and being able to create viral growth.